So much for listening to the voice of the consumer. Kellogg Co., in one fell swoop, dismissed the large segment of American population that voted for Donald Trump and announced it would no longer advertise on the conservative website Breitbart
In a statement to Bloomberg, the cereal-making giant said: “We regularly work with our media-buying partners to ensure our ads to not appear on sites that aren’t aligned with our values as a company. We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com We are working to remove our ads from that site.”
Coincidentally – or not – it was former Breitbart CEO Stephen Bannon who was just tapped to serve as Donald Trump’s chief adviser, the same Bannon who’s been vilified by the press as an anti-Semite. The anti-Semite charges fall flat when examined in the light of day, however. Bluntly, Bannon has seen more members of the Jewish community come out in his support in recent days than the press knows how to field; even leading officials in Israel have sent warm welcomes his way, expressing their optimism to work with him.
But Kellogg, apparently, doesn’t care so much about facts as the flights of fancy the far left tries to pass off as logic, and has simply shrugged off the conservative side of America as unworthy of marketing.
Breitbart, for its part, did some shrugging of its own.
“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” the site said in a statement. “That is an un-American as it gets.”
Note to Kellogg: Forty-five. That’s the reported number, in millions, of unique visitors Breitbart’s said it’s received in the last 30 days – 45 million.
Bloomberg, meanwhile, reported ComScore Inc. recorded 19.2 million unique visitors in October, a substantial uptick of the 12.9 million for the same month in 2015.